If you could turn back time and give yourself advice, chances are you would say to stop caring so much about what others think about you.

Next time you feel self-conscious, notice that you are thinking about yourself. You can safely assume that everyone around you is also thinking about themselves. I don’t know the key to success, but the key to failure is trying to please everybody.

Here’s the way I see it: As Eleanor Roosevelt said, “You wouldn’t worry so much about what others think of you if you realized how seldom they do.”

Many email campaign programs enable you to automatically resend emails to contacts that haven’t opened your message. While this may sound like a no-brainer, here are a couple of pros and cons to consider:

Pros: Subscribers who may have missed your email or were too busy to read it the first time may read it the second send, resulting in more opens, clicks, and conversions.

Cons: Some subscribers may have intentionally left the email unopened and get annoyed by the additional email clutter in their inbox. It’s also possible they may have opened the email without displaying images, resulting in the email being reported as not being opened.

If you choose to resend emails to contacts that haven’t opened your message, you should choose wisely to resend only the most important email campaigns. You should also tweak your subject line to include a keyword like “reminder” to create a sense of urgency or create a new subject line using a different approach than your original email.

If you’re looking for creative ways to supplement your emails with a direct mail campaign, our team of creative experts would love to help! Give us a call today.

Creative, full-color envelopes are a great choice for business correspondence. They can boost brand recognition and make your marketing piece stand out in a pile of mail. By piquing curiosity, you can encourage recipients to grab your mailing first and read the contents inside.

The creative options are endless when it comes to ways to make your envelope stand out. Whether you choose to print a bold message on a solid-colored envelope, wrap full-colored artwork on both sides, feature a contrast color on the back, or design a bold custom flap, our creative team can help.

If you’d like to see samples or request a custom quote, stop by or give us a call today. We look forward to helping you create an enticing envelope your readers can’t resist!

If color accuracy and consistency are crucial to your print documents, such as company logos and color-specific brand elements, using spot color is a great option.

Spot color is typically created through an ink system such as the Pantone Matching System, ensuring an accurate color match. Spot color uses a special premixed ink that requires its own printing plate on a printing press.

In comparison, while process color is more common, it uses a combination of the four standard process inks: cyan, magenta, yellow, and black (CMYK), and can cause slight variations in color.

In addition to providing greater color accuracy, spot color can provide much more vibrant and detailed color, and is ideal for projects that require special effects, such as metallic or fluorescent colors.

If you are unsure whether to request spot color, give us a call. Our team of printing professionals can answer your questions and create the perfect print document you’ll be proud to hand out.